Twix logo

Twix · Brand campaign

One time, one opportunity

Twix turns its “two bars” into a cultural reset button. It identifies moments people experienced through their phones, then sends them back to relive those exact experiences — this time without the screen in the way. Same concert, same vibe, same chaos, but fully present.

It’s not just “two is better than one.” It’s: the first one was fake. The second one is real.

Credits

Art Direction
Juliette Meneux
Concept / Copywriting
Molka Bey
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