

Twix · Brand campaign
One time, one opportunity
Twix turns its “two bars” into a cultural reset button. It identifies moments people experienced through their phones, then sends them back to relive those exact experiences — this time without the screen in the way. Same concert, same vibe, same chaos, but fully present.
It’s not just “two is better than one.” It’s: the first one was fake. The second one is real.
Credits
- Art Direction
- Juliette Meneux
- Concept / Copywriting
- Molka Bey




