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KitKat · Brand idea

The Pinky Promise

We hold our phones the same way every day: gripping them tightly, resting them on our pinky for support while we scroll, text and binge content.

Over time this small habit puts constant pressure on the pinky, causing discomfort, strain and even a visible dent. The pinky, once just along for the ride, is now carrying the weight of our digital lives — literally.

Credits

Copywriting / Concept
Noor Boussarsar
Art Direction
Molchats
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